The Broome County Sheriff's Office is asking for help in locating a 69-year-old man who was last seen on the afternoon of Saturday, January 11th.

The office says Adib "Eddie" Rouhana of Vestal was last seen around noon on the 11th at his place of business, Cars-R-Us, which is located at 1170 Upper Front Street in the Town of Chenango.  The office says phone records show his phone was used later that day.

The office and Rouhana's family are asking anyone who may have seen or heard anything to contact the sheriff's office at 607-778-1196. The family is offering a $20,000 reward for any information that leads to Rouhana's current location.

Rouhana is described as a white male, 5'10, weighing about 180 pounds.

"I am here today to say to the community that that somebody knows something. Somebody saw something. Somebody knows something. Someone talked to someone who maybe has information. And it is incredibly important," Sheriff Fred Akshar said. "As small as you may think that that bit of information is that you bring that information to us at the office of the sheriff so we can bring some closure to this particular case."